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Authors Chuck Ingersoll 
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Chuck Ingersoll has 2 articles and online since 23.07.2012.
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Showing 2 articles of Chuck Ingersoll. Results between 0 and 20.
Is a Funny Slogan a Memorable and Meaningful Slogan?
Published on August 11th 2012 | Advertising
Published on August 11th 2012 | Advertising
The short answer to this question is that funny is fine, but it becomes much more meaningful, memorable and powerful if it is also benefit-oriented....
Branding & Creating Slogans for Marketing Effectiveness
Published on July 23rd 2012 | Advertising
Published on July 23rd 2012 | Advertising
The same is true when it comes to advertising products and services....
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