How to Get Motivated Sellers Pre-Screen Themselves in Real Estate Investing

Author: smacharia11 | Posted: 31.05.2012

Efficiency is a must in order to close many deals in real estate investing. The ability to pre-educate motivated sellers and pre-screen them saves you a lot of time you would otherwise spend on the phone.

In this article, we discuss how to pre-educate motivated sellers so they know how you buy houses, pre-screen screen them so you know if it is a deal or not, and pre-negotiate with them, so you know exactly what they need.

One of the primary requirements of a real estate investing business is a good real estate investor website. However, not just any website qualifies. This can be a long topic, but there are a few things to look out for in a good website. In a nutshell, the website should be

i) Simple and easy to navigate, and communicate direct needs of the motivated sellers

ii) Instantly capture attention without being aggressive - or they leave instantly. A video life-like speaking model works wonders both in capturing attention and converting website visitors to valuable leads

iii) Offer helpful information such as E-books

iv) Have integrated follow-up autoresponder capabilities and pre-loaded messages

v) Have simple forms motivated sellers can sign up from. The ability to decide what information to collect is a must.

vi) It must be well optimized for search engines from the meta tags to the content. This means the website attracts visitors for you, especially if it is targeted to your local market.

This is just a simple guide, but there are numerous things to look out for when buying a good website for real estate investing. A good website is suggested at the end of this article.

Motivated sellers pre-screen themselves when they sign up and tell you exactly what they need. It should not take more than two minutes to tell if you have a deal or not.

This saves you countless hours you would otherwise spend talking to people whose houses you will never buy.

How do you get motivated sellers to your website?

Every time you send out your marketing materials, you must always

i) Include your website address as well as your phone number

Almost everyone in America has an internet connection. Every business is expected to have a website, and most people would like to check you out first.

By giving your website address, you solve this need to your advantage. And what better place to learn how you work than your website?

In my marketing materials, I always make sure the website address is more prominent than the phone number.

ii) Promise a gift

In my marketing materials, I always promise a free gift such as a free report on how to stop foreclosure or how to sell your house fast. This information is helpful to motivated sellers.

They must provide their name and email before they get the free gift. In the process, integrated marketing follow-up autoresponder messages take over, sending them friendly messages every day. This drastically increases conversion rates, so you end up closing more deals while spending less time, money and effort.

Approximately have the leads I get come through my website. The other have call in. My virtual assistant then pre-screens them and enters their information on my website.

What do you do when you get a lead?

Just by quickly looking at the numbers, you should tell if you have a dela or not. You can then make an offer directly from your website's back office. You only pick up the phone when the deal looks good enough to pursue.

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