Mobile Telephone Insurance in Europe

Mobile Telephone Insurance in Europe is a report about the market for mobile telephone insurance in 18 countries in Europe: Austria, Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Ireland, Italy, the Netherlands, Norway, Poland, Portugal, Slovakia, Spain, Sweden, Switzerland and the UK. The report draws on extensive primary and secondary research covering 469 organisations involved in the marketing and distribution of mobile telephone contracts and handsets. These include 171 retailers oriented primarily towards online sales and / or home shopping, 160 retailers specialising in the distribution of electrical goods with ‘bricks and mortar’ outlets, 90 mobile network operators (including MVNOs and network operators both with and without retail outlets), and 48 generalist retailers with ‘bricks and mortar’ outlets.

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A number of factors combine to form a firm rationale for a report and database about mobile telephone insurance in Europe. First and foremost, this is the first ever focused publication on the subject on a pan-European basis. This is curious given not only the substantial volume of data and analysis concerning the underlying markets for the mobile telephone contracts, handsets and services themselves but also the fact that the market for mobile telephone insurance is estimated by Finaccord to have been worth as much as €2.05 billion across 18 European countries in 2008. Indeed, it is known that mobile telephone network operators and other distributors that have developed successful programs for mobile telephone insurance can generate an increasingly significant proportion of their overall profits from the provision of this type of policy. This is important given that the underlying markets for the mobile telephone contracts, handsets and services are generally characterised by both increasing maturity and declining profit margins. Moreover, the research published in this report underlines the fact that mobile telephone insurance in most European countries remains under-developed with extremely low rates of subscriber penetration indicating considerable scope for future expansion. In fact, as it matures, it is possible that the market could triple in size from its current value. Key findings from the executive summary include: the market for mobile telephone insurance in Europe was worth in the region of €2.05 billion in 2008, equivalent to estimated gross premiums written across all mobile customers, both insured and uninsured, of just €3.87; the percentage of network operators and other distributors with their own mobile telephone insurance program is highest in France, Ireland the UK and lowest in the Czech Republic, Hungary and Poland; if the penetration rate reaches 20.0% of subscribers across all 18 countries, which is the maximum that Finaccord considers achievable in the foreseeable future for stand-alone sales, the approximate market size would triple to around €6.15 billion; however, the degree to which the market can triple from its current size to this kind of magnitude is largely dependent upon the degree to which the major distributors of mobile contracts and handsets, most notably the mobile network operators themselves, introduce programs for mobile telephone insurance; as organic growth in mobile telephone revenues tails off, mobile network operators may begin to migrate from the view that mobile telephone insurance is primarily a useful means of enhancing the loyalty of customers to the opinion that it is an increasingly important source of profitability.Industry Analysis

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