Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Why Ethical SEO Techniques are the Way Forward

By Trevor Southwold Subscribe to RSS | April 16th 2012 | Views:
loading
 
  



The world of SEO is rapidly expanding. As more and more businesses recognise the importance of having strong on and off-page SEO in order for their sites to rank well in search engines, the need for staff who have knowledge of SEO tactics and practices has never been greater.

In a results-based environment, some SEO agencies or departments within large corporations can sometimes to tempted to use tactics that give great results fast but run afoul of the 'Terms of Service' that search engines like Google and Bing operate under. This method of getting results is known as unethical or 'black hat' SEO.

A company that uses 'black hat' techniques will often use devious and sneaky ways to trick search algorithms into bumping up the ranking of sites it is responsible for.

Ways to do this include the use of hidden text and links, where text is entered on a page but then changed to match the background colour- visitors to the site cannot see the text or links but search engines can. Luckily this method is easily detectable so many 'black hat' organisations no longer use it.

Duplicate content is another 'black hat' calling card. While of course press releases that get syndicated will appear in searches multiple times, the search algorithms that search engines use are now so comprehensive that they can tell the difference between subject-relevant listings and ones designed to trick it into improving the rank of a different site. Those tasked with SEO in your organisation will have to consider whether or not they want to chance falling afoul of the search engines they are looking to rank well in. A company or SEO specialist that prides themselves on their ethical methods should never even consider taking such a chance.

'Black hat' SEO firms also 'spin' articles or feed information into 'content generators'. While not strictly outside the Terms of Service (TOS) that most search engines operate under, 'spinning' a large amount of content out of a single article or blog post is a poor way of generating traffic to you website. This method relies on quantity rather than quality and will not gain your site any improvement in the rankings.

While ethical, or 'white hat' SEO requires more thought and planning before implementation, the results it can achieve can be extremely effective in a long term online marketing strategy for any business, be it a small or medium enterprise, or a multi-national conglomerate. High quality and ethical backlinks help to build traffic to your website as well as protecting your business' reputation online.

So if you are considering employing an SEO company to handle the search optimisation for your business, consider how important quick results are in comparison with a robust plan that will get results for a long time to come.

Trevor Southwold - About Author:
Kingpin-SEO is an ethical link building company based in Bristol, UK that offers a range of web-based services in addition to SEO. If you would like a quote on web hosting, design or for more information about the SEO services they offer, pay Kingpin-SEO a visit today.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/seo-articles/why-ethical-seo-techniques-are-the-way-forward.htm

Related Seo Articles Subscribe to RSS

SEO companies in Arizona provide quality services based on your requirements
Published by Tony Bryan on April 20th 2012 | Seo
With the best choice of the Arizona SEO services you can easily get the best benefits of SEO service...
 
How website owner get trusted and reputable SEO company Hanley
Published by Dany on May 14th 2012 | Seo
In this article we will discuss that how website owner get trusted and reputable SEO Company Hanley....
 
Prosper in the field of web designing and seo with Phoenix Arizona web designing company
Published by Tony Bryan on June 7th 2012 | Seo
Make the best choice of phoenix SEO consultant for the better management of SEO services for your we...
 
SEO companies in phoenix provide services better than most SEO companies
Published by Tony Bryan on April 20th 2012 | Seo
Choose SEO companies in Phoenix in order to boost up the ranking of your website and to get better h...
 
What do San Diego services do
Published by Julia Roger on January 10th 2012 | Seo
The san diego seo professionals need to first understand the different requirements of the clients, ...
 
Search Engine Optimization services are the most successful technique to get traffic to your Websites
Published by Robert King on December 13th 2011 | Seo
There are various way to improve the existence of net; on the other hand, Search Engine Optimization...
 
Types of internet marketing by an SEO company
Published by Webmaster on February 11th 2012 | Seo
In this modern age of technical advancement, it is imperative to understand the power of internet an...
 
SEO services elevate online marketing globally
Published by OsmicTechnologies on January 2nd 2012 | Seo
SEO services elevate online marketing globally...
 
Getting up to better ranking with Arizona SEO company
Published by Tony Bryan on April 21st 2012 | Seo
Make the choice of Arizona SEO Company in order to get the best volume of traffic to your website....
 
Local SEO services to improve your business
Published by Cody Rhodes on February 24th 2012 | Seo
Technologies and websites play a very predominant role today. We rely heavily upon them for our surv...
 
Availing promotional services from a reputed web marketing company
Published by Tony Bryan on May 23rd 2012 | Seo
Availing the affordable web marketing services from a reputed web marketing company will be able to ...
 
Affordable web development services in Kolkata
Published by Asitava Bose on January 17th 2012 | Internet Business
In modern time all small or big organizations have their own websites. Some of them are well develop...
 
Directory Submission services in Seo field
Published by Cary Fort on April 6th 2012 | Seo
Construe Directory Content is a useful cyberspace exploit victimized for promoting your hands websit...
 
Organic SEO services- ensure your website of the ensured click
Published by Manoj Kumar on March 7th 2012 | Seo
Internet! An evolution which has taken over the whole world so hugely, that the daily proceedings of...
 
Choose wisely seo services for wise result
Published by Nelson on January 27th 2012 | Seo
Satva Design Studio is a professional web design company providers of web development solutions for ...
 
Dallas SEO services – Looking for an Affordable One
Published by James Blee on July 11th 2012 | Seo
Dallas is an important city in United States of America. It is one of the major industrial zones of ...
 
Choosing the Right web development company for Your Business needs
Published by Sitikantha Pattnaik on December 14th 2011 | Internet Business
Know the details about a web development company or their exact services and how they are doing thei...
 
Choose SEO services New York to Boost Online Presence
Published by 180fusion on August 20th 2012 | Seo
With increasing prominence in online marketing scenario, SEO services have started playing major rol...
 
Enhance your online marketing through Web designing company, London
Published by Robert King on December 28th 2011 | Seo
London based Web Design Agency offers you to facilitate the users for allocating an improved positio...
 
Competitive SEO India services at affordable prices
Published by Wildnet Technologies on January 19th 2012 | Seo
SEO India – wildnet technologies is a world wide highly affordable SEO Services Company in India o...