Travel Metrics: Consumer Approaches to Travel Insurance in Spain
Author: prbharatbook | Posted: 10.07.2012Travel Metrics: Consumer Approaches to Travel Insurance and Assistance in Spain offers detailed and unique insights into the behaviour of Spanish consumers in the context of travel insurance and assistance. This publication follows on from Finaccord’s ground-breaking study in 2006, and is based on a survey of 1,000 consumers in Spain carried out at the end of 2010. The research quantifies the proportion of Spanish consumers who travel and the proportion that buy travel insurance, segmented by age and income.
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It also investigates the types of policy that they buy (annual policies, single trip policies or packaged policies, e.g. with a travel ticket or a payment card), the risks covered and assistance services provided by their policy, the distribution channels and interfaces that they use to take out travel insurance, and whether they bought a policy before booking their travel, at the same time, or afterwards. It also reports on the reasons why uninsured travellers did not buy travel insurance. Finally, the report analyses claims frequency for travel insurance, including data for the types of claim and for acceptance rates, and ranks major providers of insurance and assistance by the frequency with which they are identified by consumers as the provider of their policy. Furthermore, the majority of results from the latest research are compared with those of Finaccord’s 2006 study.
You may be able to use this report in one or more of the following ways: - to benchmark your organisation’s performance in travel insurance: how do your policy features and your mix of single, annual or packaged policies compare against the average for Spain? - to identify the most important demographic segments for travel insurance: can you improve product design to appeal to them? - to evaluate the opportunities for distributing travel insurance through channels other than the travel trade: to what extent will Spanish consumers buy through these other means? - to assess the apparent consumer awareness and utilisation of major providers of travel insurance, including ARAG, AXA, Caser, Columbus Direct, Coris Europ Assistance / Generali, Europea de Seguros, MAPFRE, Mondial Assistance / Allianz, and RACC / Universal Asistencia; - to understand claims experience for travel insurance in Spain, how this varies by type of customer and what this might mean for the profitability of your activities in this sector.Market Research
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Travel Metrics: Consumer Approaches to Travel Insurance in Spain
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Bharat Book Bureau, the leading market research information aggregator provides market research reports, company profiles, country reports, newsletters, and online databases for the past twenty four years to corporate, consulting firms, academic institutions, government departments, agencies etc., globally, including India. Our market research reports help global companies to know different market before starting up business / expanding in different countries across the world.
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