Psychology Behind Shoes: a day for Adidas and a day for Ted Baker

Author: hollycaraparti011 | Posted: 16.03.2012

You might be forgiven for thinking that shoes sit so far down on our persons that the only people who notice should be those with intensive pre-occupations with the floor, such as the unnervingly short or morbidly depressed. But in actual fact they are noticed by everyone, just out of the corner of their eyes they see your shoes and in the blinking of an eye and with barely the glimmer of conscious thought, their perception of you has been influenced somehow.

In reality there is much more going into your shoes than just feet, there is a whole psychology both from how the wearer wants to present themselves, but also from how anybody bearing witness to those shoes will perceive the wearer. Imagine the president of some maligned dictatorship marching in anything other than a pair of heavy black hobnail boots, Hitler wouldn't have suited sandals. By the same merit Wayne Rooney would probably score less goals in brogues.

The initial decision a potential shoe wearer makes before selecting their pair is made on the balance of price. How much can they afford to spend, those shabby trainers riddled with holes like a slice of Swiss cheese might serve you well and have only cost you £15 five years ago, but people will notice. To yourself this might say you are a wise investor and philosophically beyond the shallow distractions of fashion: the money you have saved on shoes has been spent on more fulfilling pursuits. But to people you meet, this may say you're too poor to afford new shoes, suggesting you're a failure, or you might seem like a deep pocketed skinflint that must be ungenerous and callous. It is easy to imagine Ebeneezer Scrooge keeping his tatty old shoes full of holes.

Then there is also the practical element to a shoe, your feet are important: you use them for walking. That pair of expensive, stylish leather derby shoes might have impressed the girls more than those decrepit trainers of before, but make a fairly impractical option hiking on the side of a mountain. In this instance others judge you less on your generosity and style so much as your common sense, needing to get saved by Mountain Rescue because you slipped in stupid shoes makes for a fairly embarrassing scenario.

So remember to bear in mind the right shoe to suit the occasion, for the all round practical shoe, the trainer to play football in with your friends with and relax in your journey to the shops, then the trainers from somewhere like Adidas are a perfect general purpose shoe. Having a pair of quality trainers are great for wearing out into that ancient, but unbelievably comfortable old pair of holey shoes, so long as you've got your back up tidy brogues saved for special occasions. So you can use your shoes to come across how you want to no matter what the situation you find your feet in.

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