8 Ways to Achieve Top-of-Mind Awareness through Door Hangers

Author: andrewmichaels | Posted: 23.03.2012

When you say you will use door hangers to promote your business, you’ll like receive mixed reactions. Some will say that it is old school while others will simply agree with your choice. Sure, door hangers are traditional, but they are great in letting people know that you are ready to serve them. If you want to ramp up your revenue through personal marketing, this is the perfect material to use. You can easily leave a door hanger on people’s door and bring awareness to them.

However, to make your door hanger effective, you have to design it such a way that your brand will be well promoted and your message be understood right away. To help you achieve that, follow these simple pointers:

# 1: Plan it well. Just like any other marketing material, you have to have a good plan. You need to define first what the purpose of your hanger is and the outcome you want to achieve. This will help you come up with the perfect design that will capture people’s interest.

# 2: Be clear, simple, and direct with your message. There’s no point in using fancy words and long sentences if they won’t help deliver your message across effectively. Just keep things simple so you let people understand your purpose right away.

# 3: Make a clutter-free design. Remember that there is only limited space on your door hanger. Just put the necessary information so you don’t make your design look confusing. One image will be enough to support your message.

# 4: Include a compelling call to action. Tell people what they should do next. If you want them to call you for more information, give them you phone number. Likewise, put an expiry date on your offers so you can motivate immediate response.

# 5: Track the response. You can include a tracking code on your discount coupon or redeemable rewards so you know the response rate on your material. This will help you make the necessary changes to make your custom door hangers and your offers more interesting.

# 6: Include all important details. Don’t forget your logo and contact numbers. Put them in a good place where people will see them easily so when they are ready to buy, they will easily remember you and get your contact details. Review the information before printing so there are no typos and errors.

# 7: Work with a good printing company. The best way to guarantee the look and appeal of your hangers is to get them printed through a competent printer. There are plenty of choices in printers these days so you don’t have to worry of finding the best one among the pack. Of course, proper research is necessary so you are assured that the printer you hire is the best in the market.

# 8: Use other materials to complement your door hanger campaign. You can send your hangers together with your direct mail postcards or brochure. Just tell the recipients to hang the door hanger on their door to ensure you stay in front of them.

Stock up on door hangers so you can easily distribute them when necessary. Aside from mailing them to your customers, you can hand them out in the street or give them to people who come into your store. Get them out in the market now and you are sure to achieve top of mind awareness in no time.

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