Some Basic Facts regarding Customer Retention
Making customers and retaining them is not the same thing. If the first job requires brains and intelligent tactics then the second would need you to have a great deal of patience. If you start losing customers steadily, the whole effort boils down to nothing. Irrespective of which industry you are working in, retaining existing clients or consumers will always prove to be more cost-effective than acquiring fresh new ones. You may now ask if you manage to woo a customer with attractive discounts and offers, would there be any chance of him or her switching loyalties. Our answer to that question would be a definite yes. The perimeters of consumerism are changing rapidly. Gone are the days when slogans like once a consumer, always a consumer would rule the roost. People today have too may choices, too many options. If you don’t show them respect and individualistic concern, they will simply turn their back and choose a rival brand that gives them all that they deserve to be given. Keeping such considerations in mind, effective customer retention programs are the only solutions around.
When it comes to customer experience management, there are several steps involved. In the first place, you need to understand different customer or consumer segments that make up your consumer database. In doing so, it would be advisable to get them separated into segments like underperforming customers, lapsed customers or loyal customers etc.
Once this small part has been taken care in proper manner, you can proceed further into realm of customer experience management. The first important step would be to understand the requirements of consumers by industry. This allows you to create tailor made offers for specific consumer segments. Furthermore, it will also provide your customer service and sales representatives with specific examples which they can use to analyze and explain how your services and products support the requirements of that individual consumer and the industry as a whole.
While doing so, getting mere concrete numbers measured will not be enough. What you need to measure is customer perception of the kind of service you are providing. Now, getting consumer perception of service standards is not an easy job. Neither will it be feasible to satisfy each and every consumer. Whatever the case be, do seek the help of professional customer retention programs.
Julia Roger - About Author:
For more information on customer experience management, check out the info available online; these will help you learn to find the http://www.turningpointgroup.com/
Article Source:
http://www.articleside.com/business-articles/some-basic-facts-regarding-customer-retention.htm
Related Business Articles
Published by Annphilip on January 24th 2012 | Business
Published by Mary Porter on June 20th 2012 | Business
Published by Maha Devi on May 17th 2012 | Business
Published by Adam Walker on April 11th 2012 | Business
Published by Webin Lee on March 6th 2012 | Business
Published by Vem Call on May 24th 2012 | Business
Published by Nancy Deholla on January 13th 2012 | Business
Published by Julia Roger on March 22nd 2012 | Business
Published by Glenn Farrier on March 7th 2012 | Business
Published by Diego Hall on December 2nd 2011 | Business
Published by Mithun on April 19th 2012 | Business
Published by Jack on August 15th 2012 | Business
Published by Snooozy on March 9th 2012 | Business
Published by Chris Whelan on February 29th 2012 | Business
Published by Diego Hall on December 15th 2011 | Business
Published by Saurabh Pandey on December 3rd 2011 | Business
Published by Jacobroodik on August 8th 2012 | Business
Published by Gabi William on March 27th 2012 | Business
Published by Julia Roger on May 25th 2012 | Business
Published by Roney on February 7th 2012 | Business